This Privacy Policy explains what information SEO Authority collects, how it is used and protected, and the rights you have under UK data protection law.
SEO Authority (“I”, “me”, “my”) is committed to protecting and respecting your privacy. This Privacy Policy explains how personal information is collected, used, stored and protected when you visit seo-authority.com, submit an enquiry or work with SEO Authority.
Personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.
SEO Authority provides website design, search engine optimisation and AI search optimisation services to businesses across Wirral and throughout the UK.
SEO Authority is the Data Controller for personal data collected through this website and through direct business enquiries.
The information collected depends on how you interact with SEO Authority.
When you use the website, certain technical and usage information may also be collected, including:
Personal data may be collected when you:
Personal information is only processed where there is a lawful basis for doing so. Depending on the circumstances, this may include:
Personal information may be used to:
SEO Authority does not sell, rent or trade your personal information.
The website uses Formoid to process information submitted through online contact forms.
When you submit a form, the information you enter may be processed through Formoid in order to deliver your enquiry to SEO Authority. You should only provide information that is relevant to your enquiry.
SEO Authority uses Google Analytics 4 (GA4) and Microsoft Clarity to understand how visitors use and interact with the website.
These services may collect technical and behavioural information such as pages viewed, browser and device information, approximate location, clicks, scrolling, navigation patterns and other interactions with the website.
Microsoft Clarity may use behavioural metrics, heatmaps and session replay technology to help identify usability issues and understand how visitors interact with different parts of the website.
Where consent is required, analytics and similar non-essential technologies are controlled through the website cookie consent banner.
Cookies are small files stored on your device that can help websites function correctly and provide information about how they are used.
SEO Authority may use essential cookies required for website functionality and security, together with analytics cookies used to measure website performance and visitor behaviour.
Some website infrastructure and security providers, including Cloudflare, may also use cookies or similar technologies where required to provide security, traffic management or protection services.
Where consent is required, non-essential cookies are controlled through the website cookie consent banner. You can also use your browser settings to block or delete cookies, although doing so may affect some website functionality.
Personal information may be shared with trusted service providers where necessary to operate the website or deliver services. These may include:
Service providers are only given the information reasonably required for the relevant purpose.
The SEO Authority website is hosted using infrastructure located in a UK data centre. However, some third-party technology providers used by the website operate internationally.
Providers such as Google, Microsoft, Cloudflare and Formoid may process or transfer certain information outside the United Kingdom as part of providing their services.
Where personal information is transferred outside the UK, appropriate safeguards or other lawful transfer mechanisms are relied upon where required by UK data protection law.
Personal information is kept only for as long as it is reasonably required for the purpose for which it was collected.
Information that is no longer required will be deleted, anonymised or securely disposed of where appropriate.
The SEO Authority website is hosted using professional infrastructure located in a UK data centre.
The domain and website also use Cloudflare for DNS, content delivery, performance and security services. Cloudflare may process limited technical information, such as IP addresses, network information and website request data, where necessary to provide these services.
Cloudflare helps protect the website against malicious traffic, automated abuse and other security threats, while also supporting website availability and performance.
Reasonable technical and organisational measures are used to protect personal information, including HTTPS encryption, access controls, secure authentication and appropriate hosting and website security measures.
While reasonable precautions are taken to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Depending on the circumstances, you may have the right to:
To exercise any of these rights, contact [email protected] .
Requests will normally be responded to within one calendar month, subject to the provisions of UK data protection law.
If you have concerns about how your personal information has been handled, please contact SEO Authority first so that the matter can be investigated.
You also have the right to complain to the UK data protection supervisory authority, the Information Commissioner’s Office (ICO).
If a personal data breach occurs, it will be investigated promptly. Where required by law, affected individuals and the Information Commissioner’s Office will be notified.
This Privacy Policy may be updated from time to time to reflect changes to the website, services, technology or legal requirements.
Any updated version will be published on this page with a revised “Last Updated” date.
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
