About SEO Authority

Digital experience. Practical search & website expertise.

I’m Chris, the person behind SEO Authority. I built my first website in 2005 and became fascinated by how websites, search engines and digital marketing could help businesses attract customers and grow.

SEO Authority was established in 2008, originally in Leeds and later re-established in my home town on the Wirral. Alongside the business, I’ve built a career spanning more than 25 years in IT, digital services and technology consultancy.

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2008 SEO Authority established

25+ Years IT & digital experience

Direct Freelance support

Chris Smith SEO Authority

Heswall, Wirral

Experience & Approach

Built by doing. Refined through experience.

My route into website design and SEO wasn’t through a training course. I built my first website in 2005, then learned through building, testing, measuring results and experimenting with different websites and online ventures.

SEO Authority followed in 2008, originally in Leeds before I later moved back to my home town on the Wirral. My studies in business and marketing also came at a time when the dot-com boom was changing how businesses thought about the internet, technology and reaching customers online.

Alongside SEO Authority, my wider career has been in senior IT, digital services and technology consultancy. That experience has involved digital transformation, cloud services, ecommerce, apps and large-scale online platforms across both public and private sector organisations.

Build Test Measure Improve

Digital & Technology

A wider technical perspective

More than 25 years working across IT, digital services and technology means I tend to look at websites as part of a wider digital ecosystem, rather than in isolation.

Business & Marketing

Technology should serve the business

My background in business and marketing shaped the way I approach digital work: rankings, traffic and technology only matter when they support a real commercial objective.

SEO & Website Design

Learned through real-world results

My SEO and website experience has developed through years of actually building sites, testing ideas, analysing performance and learning what produces better results.

Who I Work With

Direct support for SMEs & ecommerce businesses.

Most of my clients are small and medium-sized businesses or ecommerce companies that want practical advice, measurable improvements and direct access to the person actually doing the work.

A Different Way To Work

No account managers. No layers.

I personally handle the website design, SEO and digital strategy work, so you’re not passed between sales teams, account managers and separate delivery departments.

That also means I can look at the wider picture. Your website, Google visibility, ecommerce performance, analytics and emerging AI search opportunities can all be considered together where it makes sense.

SEO Services in Wirral Web Design in Wirral AI Search Optimisation

Direct contact

You deal directly with me from the first conversation through to delivery and ongoing support.

Commercially focused

Rankings, traffic and technology matter most when they contribute to enquiries, sales and business growth.

Joined-up thinking

Website design, SEO, ecommerce and AI search can be considered as connected parts of the same digital presence.

Flexible support

From a focused website project to ongoing SEO, support can be shaped around what your business actually needs.

SMEs Growing businesses

Ecommerce Online retailers

Wirral Local support

UK-wide Remote clients

Let’s Talk

Tell me what you want to achieve.

Whether you need a new website, stronger Google visibility or want to understand how AI search could affect your business, tell me where you are now and where you want to get to.

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Direct From The Start You’ll be speaking to the person doing the work.

No sales team, no account-manager hand-off and no unnecessary layers between your business and the work being delivered.

Heswall based Wirral & UK clients SEO · Web · AI Search