AI Search Optimisation, including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), helps your business become easier for platforms such as ChatGPT, Google AI, Gemini, Claude and Perplexity to understand, reference and recommend.
Traditional search usually gives you a list of websites to choose from. AI-powered search can go a step further by interpreting information from different sources and giving the user a direct answer, summary or recommendation.
That does not make traditional SEO obsolete. In fact, many of the things that help a website perform well in Google also help AI systems understand it: useful content, clear structure, strong technical foundations and genuine authority.
The additional work is making sure your business is also clear, consistent and easy to reference when an AI system is trying to decide which businesses or sources are relevant to an answer.
You may hear several different names used for AI search work. In practice, there is a lot of overlap between them.
Improving how clearly your business can be understood, referenced and surfaced by AI-powered search tools.
Making your content clear and useful enough to answer the questions your customers are actually asking.
Improving the content and authority signals that can help generative AI systems understand and reference your business.
There is a lot of overlap between traditional SEO and AI search optimisation. If your website is technically sound, clearly written, useful and supported by genuine authority, you already have many of the foundations AI-powered search relies on.
These are not new AI tactics. They are the same things that have always helped search engines understand and trust a website.
AI search introduces some additional questions around how clearly your business is understood and how confidently it can be referenced.
I do not treat AI search as a completely separate marketing channel. I review the SEO foundations first, then identify any additional work that could improve how clearly the business is understood, referenced and represented in AI-powered search.
You do not necessarily need a separate AI marketing campaign. For existing SEO clients, I include AI search readiness as part of the wider campaign. For businesses that want a more focused view of their AI visibility, I also offer a standalone review with clear recommendations.
A light-touch check within my SEO campaigns to make sure the important foundations for AI-powered search are also being considered.
Business and service clarity
Content and answer quality
Technical and structured information
Key authority and consistency signals
A more detailed review for businesses that want to understand how prepared they are for AI search and where there are realistic opportunities to improve.
Representative AI visibility checks
Website and SEO foundation review
Content, entity and authority assessment
Prioritised recommendations
If the review identifies worthwhile improvements, I can implement them as a focused project or incorporate them into an existing SEO campaign.
Content and page improvements
Clearer business and service signals
Structured data where appropriate
Authority and citation opportunities
I can review where you are now, explain what is already covered by good SEO and identify any additional changes that are genuinely worth considering.
AI-powered search is developing quickly, but the basic principles are easier to understand than many of the new terms make them sound. These are some of the questions I am already being asked by clients.
AI Search Optimisation is the process of improving how clearly your business, services and expertise can be understood and referenced by AI-powered search tools. This can include platforms such as ChatGPT, Google AI, Gemini, Claude and Perplexity.
Much of this overlaps with good SEO. The additional focus is on making important information particularly clear, consistent and easy for AI systems to interpret.
Yes, but there is a significant amount of overlap. Strong SEO already provides many of the foundations AI search needs, including useful content, technical accessibility, clear site structure and online authority.
AI search adds another layer. I also look at how clearly the business is understood, whether important facts are consistent across the web and whether your content is easy to reference when an AI system is producing an answer.
AEO stands for Answer Engine Optimisation. In simple terms, it means creating and structuring content so it provides clear answers to the questions people are asking.
GEO stands for Generative Engine Optimisation. It is a term used for work intended to improve how generative AI systems understand, reference or surface a business or source.
The terminology is new, but much of the underlying work is closely connected to established SEO.
No. There is no legitimate way to guarantee that a business will be included in a particular AI-generated answer.
Results can vary depending on the question, platform, location, available sources and the information the AI system chooses to use. My role is to improve the signals that make your business easier to understand, trust and reference where relevant.
The audit looks at how prepared your business is for AI-powered search and where there may be realistic opportunities to improve.
This can include representative AI visibility checks, your existing SEO foundations, business and service clarity, content structure, structured information, authority signals and consistency across relevant third-party sources.
You receive prioritised recommendations rather than a generic list of AI tactics.
Yes. My ongoing SEO campaigns include a light-touch AI Search Readiness check because modern SEO and AI search increasingly overlap.
If a more detailed investigation is needed, I can carry out a standalone AI Search Visibility Audit. Any worthwhile changes can then be implemented as a focused project or incorporated into the wider SEO campaign.
Tell me what you are trying to achieve and I can look at the bigger picture rather than trying to fit the problem around a particular acronym.
I can review your current SEO foundations, look at how clearly your business is represented for AI-powered search and explain any additional changes that are genuinely worth considering.
